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WHY CHOOSE WOOL

Wool is the most natural fiber for flooring. When you buy wool rugs or carpets from Imperial, you can feel confident you are purchasing the best flooring for your home. We are the manufacturer, worldwide known, who only uses finest quality New Zealand Wools. From our looms to your rooms, Imperial’s wool carpeting and rugs are one of the most environmentally friendly products that can be used in your home.

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Why we recommend wool?

They Are Easy to Clean.

Wool has natural resilience to dirt and soiling, so they are easy to maintain. (Please refer our rug/carpet care for cleaning.)

They Are Non-Allergenic.
Wools are safe for your family. Wool is 100% natural, a non-allergenic fiber; it does not promote the growth of bacteria or dust mites, or give off harmful emissions.

They Are Strong and Durable.
Hand knotted knot by knot, the craftsmanship and care ensures Imperial wool area rugs are incredibly durable and strong, and last for generations.

They Are Crush Resistant.
Wool has a natural resilience to crushing. Gently moist the finer where it has a furniture mark, it will recover naturally and come back to its’ original form.

They Are Inherently Fire Safe.
Naturally flame retardant, wools are difficult to ignite, do not melt, and are self-extinguishable.

They Are Resistant to Static.
Wools do not suffer from static electricity build-up.

They Are Comfortable.
Wools are superior for sound and heat insulating because of its Inherent bulk and resilience.